If you are thinking about doing SEO (Search Engine Optimization) for your website or have already invested in it, chances are, you may have questioned yourself, “Is SEO worth the money?” at some point.
Even if you were initially optimistic about SEO, you might have doubted its value when even after many months of doing SEO, you were far from seeing the anticipated results.
SEO results can take a long time to manifest and investing in an SEO online marketing strategy requires patience. Therefore, it is normal to question the efficacy of this hefty investment. But is the destination worth the long, tedious, and expensive ride? Absolutely!
Once you are through the initial wait period that ensues following the implementation of SEO online marketing techniques, success in the online world usually follows.
As soon as your optimization techniques kick in, you see your website’s rank being promoted in the search engine results pages (SERPs). And once your website settles among the top search results, you get to see all the benefits that SEO promises.
What are these benefits that have raised SEO’s demand to unprecedented levels?
For one, SEO makes your website visible to the people who are already searching for what you have – aka your interested audience.
Secondly, SEO puts you ahead of your competitors. By helping your website appear in the first two or three search engine results pages, the most valuable places of the search engine real estate, it builds your business’s authority and promotes brand awareness for you.
Remember how we said SEO is a time-consuming process? To avoid this single most significant drawback of SEO, many people go for the PPC (pay-per-click ad) route. While PPC does rank your website sooner, studies have shown that websites ranking through SEO earn more clicks than PPC ads.
Landau Consulting, an internet marketing company in NJ, provides consulting in internet marketing and SEO services and has condensed the most prominent benefits of investing in SEO in this infographic in an amusing way to make for an interesting and informational read.