Whether you are a small start up law practice, or have a firm which is well established in the field of law, there are several considerations that could make your law firm logo great or even better.
First, it is very important that your law firm logos is unique compared to your competitor. If you take a look at most law practice logos, they are very similar to each other. Quite a few of these law logos use typical and common symbols of law such as balance scales and judge gavels. At first, it makes sense to use such symbols but in doing so, you are not separating yourself from your competition. In fact, you are sending the message that you area “typical” law firm. Try using other symbols of law which are not as common or using a symbol which is not directly related to law such as a “shield” which is a symbol of protection or a “tiger” which is a symbol of strength.
Secondly, focus on making your law firm logo simple. It is too easy to get carried away with using multiple colors. Besides, this will raise the printings costs and can make your logo appear to busy. In addition, stay away from using color or font trends. While it seems to make sense to use these trends, they will need to be changed to keep up to date with the times. Instead, choose colors and fonts which are timeless. Your law logo will be much better off in the short and long run.
Lastly, it is very important that your law firm logo works just as well in black and white as it does in color. You would be surprised how many designers make the mistake of designing a beautiful logo in color but it does not work when translated to black and white. This does not seem like much of a problem if you have the money to print everything in color, but what if you need to send a fax or make a black and white copy of a document? Your color logo may not translate well and may appear as a “blob” on the paper. It is very important that your law logo translates well with black and white technology.