Search engine optimization (or SEO) is a journey. And along that journey, you have to make many decisions. Most of these decisions are guided by your choice of keywords. This is why keyword analysis holds great significance in any SEO online marketing strategy.
From shaping your website structure to generating content ideas and helping you optimize this content for the search engines to connect it with the audience’s searches, keywords have a role to play in all the steps that make up an SEO campaign. Therefore, every company that provides consulting in internet marketing and SEO services starts an SEO campaign with keyword analysis.
Keyword analysis, also known as keyword research, helps you discover the search terms your target users use while searching the internet. It also uncovers important metrics that help the keyword researcher select the right keywords.
Talking about the “right” keywords, you can’t just carry out sloppy, careless keyword research and call it a day. The profitability of your SEO, and ultimately your website, depends on your keyword selection.
If you end up selecting the wrong keywords, your website may never reach your target audience and may offer a bad user experience to the visitors it does receive.
So, to cut it short, a missed or badlyconducted keyword analysis can lead to a failed SEO campaign because most of the actions taken down the SEO road are based on the selection of keywords.
But is there a strategy for selecting the right keywords? Most people would suggest going for high search volume, low competition keywords. However, you can rarely be lucky enough to find a keyword with a high search volume and low competition. So, you have to opt for an alternate strategy.
Landau Consulting, a New Jersey SEO company, provides SEO and internet marketing services and has created this infographic highlighting the alternate ways of a successful keyword selection and discussing why your SEO campaign should begin with a keyword analysis. Don’t forget to check it out!