Product Sampling campaigns are the best way to increase brand visibility, deliver tailored results for businesses, and provide sales teams with matching leads. Product samples help build a warm connection between your company’s products and your target customers, and this connection essentially increases loyalty to your brand. For new products, brands that offer free trials and low-cost samples are a great way to get feedback from users, testimonials, and reviews, which helps build credibility.
Over the years, brands and marketers have used advertising patterns to introduce consumers to new products and get their feedback. Smart marketers and sampling agency have turned to product samples to increase brand awareness, increase sales and strengthen customer loyalty. In addition to the feedback from the audience, this information can help a brand plan its next sampling campaign.
Many brands and companies benefit from product samples to present their new goods to their target customers and increase sales. Companies have long used traditional product samples, but digital product samples are becoming increasingly popular in the market.
Brands, therefore, need to find new and innovative ways to market their products. Without warning, brands have to adapt to new ways of selling and offering their sample products.
Amazon.com launched a new targeted product sampling campaign that above traditional digital advertising and video ad methods sent samples of new products to customers. The first feedback from Amazon Prime customers was that the campaign outpaced them, the samples matched their needs, and the campaign opened their eyes to the fact that Amazon knew exactly what they liked and what they bought.
In this guide, we give a detailed insight into what product patterns mean in the world of eCommerce and how smart marketers in retail use them to reach more consumers and sell more products. As Splenda has shown, digital sampling is an effective way to reach and engage your target market and promote consumer behavior and loyalty. In this blog, we’ll give you our best tips for implementing a successful digital product sample program that not only reaches and engages your target consumers but also continues the conversation with them on the way to purchase.
Sampler, a sampling agency – founded in 2014 – now works in 18 countries with more than 300 brands including Kraft, Kimberly-Clark, and Mondelez – to deliver product samples to consumers who choose to receive offers. Using free samples to talk to potential customers about products is nothing new. For centuries, brands have used free product samples to get their hands on their customers.
This co-branding model allows customers to receive a sample box from the publisher containing a mix of products from different brands, which reduces delivery costs and increases the reach of companies.
Digital product sampling is a platform step that can bring you more results and profit for your brand through retargeting processes. Digital product samples add a new dimension to the old product sample market, enabling companies to save time and money by searching for valuable consumer data. Simply put, product samples work by asking consumers what they liked about a product and what they experienced in exchange for honest feedback and reviews on social media.
Prospective customers can write a feedback from home, test the product in a hurry, and then send it to a digital product sampling platform where the data about them is available.
In addition, it helps brands offer consumers a virtual pattern in the digital landscape, meet the challenge, gather consumer feedback, and understand their experience with a new product.
Given the reality of quarantine and the social distance, it is wise to measure and try your products online. We have helped brands test hundreds of thousands of products, and we don’t see a consistent approach. Their marketing strategies, such as product samples, have evolved to target consumers where they spend most of their time online.
Digital and traditional product patterns can provide brands with the data they need to realign and change marketing strategies as needed. Observing the things your shoppers prefer about your brand, other than what they like most about your product, can help you identify significant patterns and take samples.
By providing samples of a new product, you eliminate the fear factor and allow consumers to try it out. This way, customers get a small selection of the product before they try to pay for it.
The customer chooses the desired product and receives a sample from the dispenser. The customer is asked to answer four to seven questions describing his needs and hair type and is given a sample product offering that matches it.
TTI sent free samples of Hoover Dirt Devil to brand loyalty to counter many bad reviews that did them no favors when it came to postponing the product. We used a similar tactic at Tribe47 to launch a pet food brand with Coca-Cola samples (we didn’t have the amazing Kelly Rowland to kick off our campaign but we had a cute puppy). Companies can ensure that the right consumers receive patterns and feedback that can be used to inform potential product changes in packaging and marketing messages by setting demographic and interest parameters for each product.