SEO, or search engine optimization, is considered a critical component of an online marketing strategy. However, is SEO worth the money for a new business struggling to find visibility in the virtual world? The response to this question relies on multiple factors. Most companies find it profitable enough to invest in it, while others don’t. 

One of the drawbacks that keeps people from investing in SEO is that it promises a high rank in the search engine results but cannot guarantee it. Another reason many people don’t find it to be so valuable is that it takes a lot of time to yield noticeable results. And for some people, time is money. But the most significant of SEO’s disadvantages is that the rank earned through it remains at a risk of falling with any one of Google’s search algorithm updates, taking all the invested time and resources with it. 

The benefits of SEO, however, substantially outweigh its drawbacks in the long run. Once SEO gets your website to rank, which it can if you invest in good SEO internet marketing services, your website sees an increase in interaction with your target customers. Moreover, it makes your website appear in the search engine results for relevant searches. It advertises your website, driving brand awareness and building your authority in the virtual arena. 

SEO online marketing techniques rule search engine marketing, despite their drawbacks. Why? Because for many businesses, their benefits are often worth more than the downsides. You just need a solid understanding of these benefits and drawbacks to make a profitable decision about investing in SEO.  

Landau consulting, a New Jersey SEO company, provides consulting in internet marketing and SEO services and has created this infographic highlighting the pros and cons of SEO in an effort to help you decide if SEO is worth the investment or not.

Why SEO? Why NOT SEO? Infographic